Uri Poliavich Highlights: How Identity-Based Targeting Becomes Possible in the EU

The informational campaigns against reputation appear from time to time. Still, the negative news that recently involved Uri Poliavich, a well-known tech businessman and philanthropist, is notable in one particular context. These negative news stories are focused not only on his business and charity, but also on his Jewish identity.

Even more, security and digital experts noted the organized nature of this defamatory campaign against Uri Poliavich. These signs are easy to track: synchronized publication across interrelated digital platforms and systemic recycling of the same defamatory narratives about Uri Poliavich across different seemingly non-relevant websites and social media channels. Thus, narrative repetition, coordinated negative news dissemination, and cross-platform amplification content strategies signify that this defamatory campaign was planned well ahead. Even though these defamatory narratives contain xenophobic tones, they are not grounded in real-life evidence from beginning to end.

Negative News Narratives about Uri Poliavich in Detail

Among the earliest defamatory narratives that targeted Uri Poliavich, preceding the most recent defamatory campaign, were also reported to have antisemitic undertones and politically related statements. Later, these attacks against Uri Poliavich expanded on his companies, legitimate business operations, and market reputation.

This case even drew attention and was described in the report of the European Strategic Intelligence and Security Center (ESISC). It is a reputable Brussels-based security and strategic analysis institute established by Claude Moniquet, a former French intelligence officer and journalist. The professional examined negative news circulating across different digital sources and concluded that they contained identity-based narratives against Uri Poliavich.

The expert even noted that such negative news dissemination and cross-platform destabilization campaigns have broader implications, affecting European commercial and public life. The antisemitic insinuations, in this particular case, evolved into broader attacks against Uri Poliavich’s business and philanthropic activities. This report was even brought for review and attention of the members of the European Parliament. It is an important measure to implement counteractions against coordinated online information warfare, defamation, and coordinated disinformation across Europe.

Broader Responsibility in Line with Law

From a legal standpoint, in many European countries, such coordinated defamatory campaigns have all the signs of harassment and other serious criminal offences. In particular, the French Law of 29 July 1881 concerning public defamation and public insult, along with the French Criminal Code (Article 222-33-2-2), envisage effective legal protective mechanisms to tackle defamatory campaigns, as one recently launched against Uri Poliavich.

Even though the protective legal measures exist at the level of each state, they fail to address the specifics of the modern digital era. The key aspect is that all of these protective measures were designed to address isolated negative news and other acts of defamation taking place within a single jurisdiction. Coordinated cross-border defamatory campaigns are more complicated in nature due to the use of digital resources. It is also more difficult to track all of the involved actors since, in most cases, they are anonymous. Facing such defamatory campaigns with online negative news means the need to bring legal actions in all jurisdictions those involve. Thus, there is a lack of uniform legal protective mechanisms at the EU level to tackle such campaigns more effectively.

Despite the defamatory news targeting Uri Poliavich in the digital environment, there is a reality. The brought antisemitic narratives were incorporated in the negative news due to the lack of real-life evidence of any failures made by Uri Poliavich. That’s why synchronized disinformation and news fabrications with antisemitic undertones were brought to the agenda. Still, such actions have been met with appropriate legal responses rather than achieving their intended impact on Uri Poliavich’s reputation and professional activities.